It’s a Flouro Summer

Following a recent jaunt around London’s luxury west end (window shopping naturally), it became obvious that fluorescent clothing and accessories are one of the key looks this season. As lurid as it may sound, half the designers on New and Old Bond Street have said it’s so… DKNY, Micheal Kors, Hermes, Miu Miu and Dolce & Gabbana have all embraced the trend with eye popping day glo window displays. It’s not often that sunglasses are required on an overcast Spring evening, but the windows of W1 were awash with acid colours so bright, dark lenses were entirely necessary!

We draw the line at luminous clothing (some things are best kept in the Eighties) however we can totally get on board with accents of fluorescent colour, if fashion demands it! So how best to wear the acid look? Accessories – including bags, sunglasses, watches, jewellery and shoes, are your best bet (see recent pics of Sienna Miller in her neon shoes or The Saturdays in their LTD Watches). A flash of luminous colour ensures you’re up to date and embracing the trend, but doesn’t scream fashion victim.

This look is great for the summer and particularly successful at festivals. Designer neon sunglasses are fairly hard to come by and you tend to have to buy cheap to wear day-glo shades, but concessions can be made with this fad and colourful sunnies will cut the mustard too… Brands like Carrera and Diesel are perfect for a slice of colour popping. The ‘Thor’ Carrera sunglasses are particularly bright with frames in clear bright pink, purple and blue and a further look through the collection reveals exciting designs with an array of colourful lenses and styles. For a slightly more feminine approach, both Marc Jacobs and Pucci sunglasses, incorporate plenty of colour and look fashionable to boot.



When it comes to watches, no colour is bright enough or too acidic! Like a little piece of sunshine on your wrist, neon watches are playful and hugely on trend this summer. Sporty brands like Adidas, Baby G and Casio, use bright colours often throughout their collections and LTD watches are colour saturated. But for pure fluorescent adulteration new brand Gio-Goi watches is the answer! In shades of neon – green, pink, yellow, orange and blue – these bold watches embrace this seasons flouro trend to a tee!

So the moral is; Accessorise your outfits this Spring / Summer with bursts of fluorescent colour, rather than an all-over neon tan, to avoid looking like an Eighties reject!